TRUE™ is a Copenhagen based design studio, and it is actually quite simple... we are in it for the money! But not just any money, the money you will get in return for the brand position we provide you through the best solutions out there.

In other words - your business is our business. Our main focus is to deliver your project on time, within budget and of course with a YTRUE™ touch.


Jan Ligaard
With a degree in communications and many years in the advertising industry, Jan knows the good from the bad.  He knows it takes more than a great concept and an impressive look to make a campaign work. Jan tells it like he sees it – a rare commodity in communications, but the only way to get the right end result. His clients have included many Web 2.0 companies including gaming, venture firms, ICT and telecommunications companies.

On the design and communications front, Jan has been featured in several
leading publications, such as Digital Arts, Computer Arts, Computer Arts Projects, Web design Index 08 and more. Jan and TRUE™ are featured as a case study in the 2009 edition of “How to Open & Operate a Financially Successful Website Design Business”, Atlantic Publishing Group. In addition to TRUE™, he serves as a consultant to startup companies regarding marketing and communications strategies and is part of the coaching team at the Nordic Venture Forum.

Mark Ravnsmed Christensen
In 1992, at the age of just 19, Mark started his career in danish advertising, working his way from smaller agencies until he reached Young & Rubicam. Y&R happened to be his last employment before entering into the world of independency in 1998. Since 1998 he has run his graphic design studio, The Mark, with both direct clients and freelance work for many danish ad-agencies. Like Bates, Propaganda, DDB Needham, Peoplegroup, Grey, Lowe, Publicis, TBWA, Proximity BBDO Paris and many others.


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